Concussion receives ADDY Awards for Bell Helicopter Armed Forces Bowl marketing materials

FORT WORTH, TEXAS, April 13, 2010 – Concussion, the official marketing and advertising firm of the Bell Helicopter Armed Forces Bowl, won thirteen District ADDY Awards from the American Advertising Federation (AAF). Concussion will be formally presented with their ADDY Awards at the AAF District Ten awards presentation on Friday, April 16, in Amarillo, Texas.

Among others, Concussion’s ADDY accolades include two silver awards for pieces produced for the Bell Helicopter Armed Forces Bowl – the bowl’s VIP kit as well as its “More Than a Bowl Game” marketing campaign. These two pieces will now be judged at the national level amongst some of the top marketing and advertising collateral in the country. Concussion also received a special judges’ award at the local level for the “More Than a Bowl Game” campaign.

“We are tremendously fortunate to have the talent at Concussion working to promote our bowl,” said Brant B. Ringler, executive director of the Bell Helicopter Armed Forces. “The ‘More Than a Bowl Game’ campaign has become an integral part of our promotions over the past year and we look forward to continuing to build on that going forward.” 

Based in Fort Worth, Concussion has served as the official marketing and advertising firm of the Bell Helicopter Armed Forces Bowl since 2006. The firm also is recognized as one of the bowl’s corporate partners. The “More Than a Bowl Game” campaign focuses on highlighting the military component of the Bell Helicopter Armed Forces Bowl in addition to the postseason bowl game itself. Concussion has worked with the bowl staff to develop a variety of pieces utilizing the “More Than a Bowl Game” theme including television and radio commercials, highway billboards, print and online advertisements, posters, cross-promotional items and many others. 

“It is a privilege to partner with the Bell Helicopter Armed Forces Bowl and help recognize the members of our military. The campaign we created is a result of our strong conviction in what the military does for our country. We believe they deserve the best and according to industry experts, that’s what Concussion delivered,” said Andrew Yañez, chief creative officer/partner at Concussion.

Concussion’s thirteen District ADDY awards followed recognition at the local level in Fort Worth, during which time Concussion took home 16 gold, 34 silver and 32 bronze ADDYs. Concussion is a part of AAF’s District Ten, consisting of AAF chapters in Arkansas, Louisiana, Oklahoma and Texas. Each chapter hosts an ADDY competition at the local level. Gold and Silver ADDY recipients are eligible to compete in the District level competition. Gold ADDY recipients at the District level are automatically forwarded on to compete in the AAF’s National ADDY competition.

Owned and operated by ESPN Regional Television (ERT), the Bell Helicopter Armed Forces Bowl has featured a military theme since 2006. Patriotic overtones recognizing all five branches of the military are prevalent throughout the game. Past Bell Helicopter Armed Forces Bowls have included fan-fest areas showcasing military hardware; flyovers; demonstrations by several of the military’s top skydiving teams; on-field induction ceremonies; military bands and honor guards; and the awarding of the annual “Great American Patriot Award” (GAPA) presented by Armed Forces Insurance. In 2009, chairman of the U.S. Joint Chiefs of Staff, Admiral Mike Mullen, accepted the GAPA at half-time on behalf of the men and women of the armed forces. Previous recipients include General David H. Patraeus, Preston “Pete” Geren and Gordon England.

Bell Helicopter, a Textron Inc. company, joined the bowl on August 23, 2006 as the title sponsor of the post-season college football game formerly known as the PlainsCapital Fort Worth Bowl (2003, 2004) and the Fort Worth Bowl (2005).  2006 marked the first year for the adoption of the “Armed Forces Bowl” name, making the official title the Bell Helicopter Armed Forces Bowl. Bell Helicopter has exercised its option for title sponsorship of the game twice. The current agreement was signed September 2009 to continue the sponsorship for the 2010 and 1011 games with a two-year option for 2012 and 2013.

Ticket information for the 2010 Bell Helicopter Armed Forces Bowl will be released later this month and can be obtained by calling the bowl office at 817/810-0012. Military veterans receive discounted tickets and active-duty personnel receive free admittance via the Bell Helicopter Armed Forces Bowl corporate military ticket underwriting program.

Concussion High Impact Communications is a full-service advertising, marketing and public relations firm based in Fort Worth, Texas. The agency has more than 55 professional staff members and bills approximately $23 million annually. Concussion handles a client list that includes casinos, commercial and residential real estate development, energy and natural gas, and consumer packaged goods.  For more information, visit

ESPN Regional Television/Event Ownership – The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters for ESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. – SEC, BIG EAST, Big 12, Mid-American, WAC). ESPN Regional Television markets and/or owns several sporting events, including collegiate football events: the Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Fort Worth, Texas); MAACO Bowl Las Vegas; New Mexico Bowl (Albuquerque); Bowl (Birmingham, Ala.); Sheraton Hawai’i Bowl (Honolulu); Texas Bowl (Houston); the MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); and The Home Depot ESPNU College Football Awards; collegiate basketball events: the 76 Classic (Anaheim, Calif.); Cancun Governor’s Cup; Charleston Classic (S.C.); DIRECTV SEC/BIG EAST Invitational; Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); O’Reilly Auto Parts Puerto Rico Tip-Off (San Juan); SONIC All-College Basketball Classic (Oklahoma City) and BracketBusters; as well as the new ESPNU Warrior Classic (Lacrosse, April 2010); ESPN National Golf Challenge presented by Callaway. For more information, visit

Bell Helicopter-Textron is an American manufacturer of commercial and military helicopters and tiltrotor aircraft with its headquarters in Fort Worth. Bell Helicopter provides the United States Armed Forces with the world’s best military helicopters, including the V-22 Osprey, the OH-58D Kiowa Warrior, the AH-1Z Viper and UH-1Y Venom helicopters. A sister company, Textron Systems, produces the new M1117 Armored Security Vehicle, which is designed for speed and for deflecting rocket-propelled grenades and land mines.