FORT WORTH, TEXAS, March 8, 2011 – For the second year in a row, Concussion, the official marketing and advertising firm of the Bell Helicopter Armed Forces Bowl, won a Special Judges’ Award at the annual American Advertising Federation – Fort Worth (AAF-FW) ADDY competition for advertising elements produced for the bowl. The award was for the television commercial spot created to promote the 2010 Bell Helicopter Armed Forces Bowl, a 16-14 victory for Army over SMU.
Special Judges’ Awards are given by the AAF-FW at the discretion of the judges to honor an entry as being the best in its category. The 2011 Special Judges’ Award was given to Concussion to signify that the Bell Helicopter Armed Forces Bowl commercial spot truly stood out amongst the competition as the best. [To watch the winning TV spot, visit www.ArmedForcesBowl.com and click the video’s play arrow button.]
“It’s an honor to work with the talented team at ESPN’s Bell Helicopter Armed Forces Bowl as they recognize the members of our military. The winning TV spot is a result of our belief that these men and women deserve the best, and the Concussion team would never settle for less,” said Andrew Yanez, partner and chief creative officer at Concussion.
This award was one of 63 local ADDYs that Concussion took home this year, the most of any agency in the competition. Concussion’s accolades included 18 gold, 22 silver and 26 bronze awards.
“We are tremendously thankful for our team at Concussion that works tirelessly to promote what our bowl is all about,” said Brant B. Ringler, executive director of the Bell Helicopter Armed Forces. “This year’s commercial spot was built around our ‘More Than a Bowl Game’ campaign, which is an integral part of our promotions.”
Based in Fort Worth, Concussion has served as the official marketing and advertising firm of the Bell Helicopter Armed Forces Bowl since 2006. The firm is also recognized as one of the bowl’s corporate partners. Concussion has worked with the bowl to establish the “More Than a Bowl Game” campaign, which highlights the military component of the Bell Helicopter Armed Forces Bowl in addition to the postseason bowl game itself. The campaign has featured a variety of pieces utilizing the “More Than a Bowl Game” theme including television and radio commercials, highway billboards, print and online advertisements, posters, cross-promotional items and many others.
The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. Entries awarded Gold ADDYs at the AAF-FW competition will automatically advance to the District level to be judged alongside entries from Arkansas, Oklahoma, Louisiana and Texas. Entries winning Gold at the district level will automatically advance to the National level. With more than 40,000 entries across the country, the National ADDY competition is the advertising industry’s largest and most representative competition for creative excellence. National ADDY winners will be announced at the National Awards Show and Gala on June 4, at the Hilton San Diego Bayfront Hotel. For more information about the AAF-FW, visit www.adclubfw.org.
