Bruce Lowrie Chevrolet Agrees to Sponsor LMAFB

August 18, 2016

Fort Worth based Bruce Lowrie Chevrolet has signed a multi-year agreement to become an official sponsor of the Lockheed Martin Armed Forces Bowl, the event announced today. The new relationship, which will initially cover the next three bowl games, will name the dealership the Official Automobile/Dealership sponsor of the bowl game.

“Bruce Lowrie Chevrolet has been a Fort Worth staple for almost 100 years, and we are honored they have joined us as part of the Lockheed Martin Armed Forces Bowl family,” said Brant Ringler, Executive Director of the Lockheed Martin Armed Forces Bowl. “Bruce himself was a veteran and this relationship honors his legacy as well as adds their support to our event to continue honoring armed forces members and their families.”

Bruce Lowrie Chevrolet has been family owned and operated in Fort Worth since 1922.  The dealership’s namesake, Bruce Lowrie served in the Army Air Corp during World War II, and was stationed in Europe during the war. He flew 26 missions as a navigator on a B-17 bomber in the 92nd Bomb Wing, and supported troops fighting in the Battle of the Bulge.

“We are still in mourning Bruce Lowrie as he recently passed away, but I know what an honor it would have been for him to support his brothers and sisters of the Armed Forces in this event,” said Randy Shapiro, Son/Dealer Principal of Bruce Lowrie Chevrolet.  “We still carry on the same values today that Bruce acquired while serving as First Lieutenant in the Army Air Corp.”

As part of the agreement, the dealership will sponsor the Bruce Lowrie Warrior Club in the South End Zone Club at Amon G. Carter Stadium. This space annually hosts wounded warriors and their families with complimentary tickets and food to enjoy the game in the premium area, prior to being honored on the field.  

The dealership will also co-sponsor the post-game concert, to be held in the Tailgate Outpost outside the stadium immediately following this year’s game.

The 14th Lockheed Martin Armed Forces Bowl will be played on Friday, December 23; at 3:30 p.m. CT and is scheduled to feature a representative from the Big 12 Conference against the U.S. Naval Academy, pending bowl eligibility. The game will again air on ESPN. For more information on the bowl, visit

The Lockheed Martin Armed Forces Bowl has featured the “armed forces” theme since 2006. Patriotic overtones recognizing all five branches of the service are prevalent throughout the game. Past Lockheed Martin Armed Forces Bowls have included fan-fest adventure areas showcasing armed forces hardware; flyovers; demonstrations by several of the military's top skydiving teams; custom homes awarded to wounded warriors; on-field induction ceremonies; armed forces bands and honor guards; and the annual Great American Patriot Award presented by Armed Forces Insurance.

The bowl game also created and operates the Armed Forces Merit Award presented by the Football Writers Association of America. For additional information about the Lockheed Martin Armed Forces Bowl, please visit or

The Lockheed Martin Armed Forces Bowl is one of 13 bowl games owned and operated by ESPN Events, a division of ESPN.