Ulterra becomes title sponsor of Lockheed Martin Armed Forces Bowl’s Tailgate Outpost

FORT WORTH, Texas (Sept. 27, 2018) – Ulterra, one of the fastest growing drill bit companies in the world and a top market share leader in North America, has signed on as the title sponsor of the Lockheed Martin Armed Forces Bowl’s Tailgate Outpost.

The Ulterra Tailgate Outpost is a massive pre-game fan fest area free to the public. It will feature a full exhibition area including interactive displays, current and vintage military hardware, a beer garden, food trucks and more. Fun for all ages, the Ulterra Tailgate Outpost will be highlighted by a pre-game concert, along with pep rallies from both bowl teams.

“We are very excited to announce our partnership with Ulterra,” said Brant Ringler, executive director of the bowl. “The Tailgate Outpost has been such a popular place over the years, and now with Ulterra’s support, it will become even more enjoyable for both our past and present military service personnel and our fans in general.”

The tailgate will also include the Veterans Village presented by the American Red Cross. The Veterans Village consists of several dozen non-profit military organizations designed to help and provide assistance to armed forces veterans. 

The 16th annual Lockheed Martin Armed Forces Bowl will be played on Saturday, Dec. 22 at 2:30 p.m. CT. Pending eligibility, the game will feature teams from the Big 12 Conference and American Athletic Conference.

The Ulterra Tailgate Outpost will be open on game day from 10:30 a.m. until 2 p.m., in Lot 3, located on the north side of TCU’s Amon G. Carter Stadium.

Tickets for the game are available for purchase at armedforcesbowl.com. Played in honor of the armed forces of the United States, it is the only collegiate football bowl game that has hosted all three U.S. Military Academy football teams – the U.S. Military Academy (2010, 2017), U.S. Air Force Academy (2007, 2008, 2009, 2012, 2015) and U.S. Naval Academy (2013, 2016).

The Lockheed Martin Armed Forces Bowl has featured the “armed forces” theme since 2006. Patriotic overtones recognizing all five branches of service are prevalent throughout the game. Past Lockheed Martin Armed Forces Bowls have included displaying armed forces hardware; flyovers; demonstrations by several of the military's top skydiving teams; custom homes awarded to wounded warriors; on-field induction ceremonies; armed forces bands; and the annual Great American Patriot Award presented by Armed Forces Insurance.

The bowl game is also the originator of the Armed Forces Merit Award presented by the Football Writers Association of America. For additional information about the Lockheed Martin Armed Forces Bowl, please visit armedforcesbowl.com, Facebook.com/armedforcesbowl or Twitter.com/armedforcesbowl.

The Lockheed Martin Armed Forces Bowl is one of 14 bowl games owned and operated by ESPN Events, a division of ESPN.


ESPN Events 
ESPN Events, a division of ESPN, owns and operates a large portfolio of 31 collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games; FCS opening-weekend game; 14 college bowl games, 10 college basketball events, a college softball event and two college award shows, which accounts for approximately 300-plus hours of programming, reaches almost 64 million viewers and attracts over 700,000 attendees each year. With satellite offices in Albuquerque, Birmingham, Boca Raton, Boise, Dallas-Fort Worth, Honolulu, Las Vegas, Montgomery and St. Petersburg, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

ESPN Events also manages the Big 12 Corporate Partner Program.


Collegiate Football
Academy Sports + Outdoors Texas Bowl (Houston); AdvoCare Texas Kickoff (Houston); Bad Boy Mowers Gasparilla Bowl (Tampa, Fla.); Birmingham Bowl (Alabama); Cheribundi Tart Cherry Boca Raton Bowl (Florida); Camping World Kickoff (Orlando, Fla.); Celebration Bowl (Atlanta); Famous Idaho Potato Bowl (Boise); DXL Frisco Bowl (Texas); Guardian Credit Union FCS Kickoff (Montgomery, Ala.); Hawai’i Bowl (Honolulu); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); Makers Wanted Bahamas Bowl (Nassau);  MEAC/SWAC Challenge (Atlanta); Mitsubishi Motors Las Vegas Bowl (Nevada); New Mexico Bowl (Albuquerque); Raycom Media Camellia Bowl (Montgomery, Ala.); SERVPRO First Responder Bowl (Dallas-Fort Worth); The Home Depot College Football Awards (Atlanta)


Collegiate Basketball 

AdvoCare Invitational (Walt Disney World Resort near Orlando, Fla.); Armed Forces Classic (Fort Bliss, Texas); Charleston Classic (South Carolina); College Basketball Awards Presented by Wendy’s (Los Angeles); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s Classic presented by Corona (New York City); Jimmy V Women’s Classic Presented by Corona (South Bend, Ind.); Myrtle Beach Invitational (Conway, S.C.); NIT Season Tip-Off (Brooklyn, N.Y.); State Farm Champions Classic(Indianapolis) and Wooden Legacy (Fullerton, Calif.)


Collegiate Softball

St. Pete/Clearwater Elite Invitational (Clearwater, Fla.)


For more information, visit the official websiteFacebookTwitter or YouTube pages.



Ulterra is one of the fastest growing drill bit companies serving the oil and gas industry, and a top market share leader across the oil and gas fields in North America. Their experts specialize in developing application specific PDC drill bits and innovative drilling technology with significantly shortened delivery times. Ulterra makes sure the most advanced industry solutions are always at work in the field. Ulterra is headquartered in Fort Worth, Texas, and contains approximately 130,000 square feet of engineering and manufacturing space – equipped to solve the toughest drilling challenges. Ulterra also has a manufacturing facility in Canada, as well as repair facilities in Oman, Colombia, Argentina, and Kurdistan. With locations all throughout the United States, Canada, and international, Ulterra’s field service locations are conveniently located near the drilling activity to provide direct support for your drilling operations.